Month: November 2013

The Denial! (And Other Stuff)

Hey everyone, so Billy and myself have run into some trouble with Skint Records and I regret to inform you that we were denied permission to upload our video to YouTube and our Blogs…

This of course, means that we will not be carrying on with Eat, Sleep, Rave, Repeat as our A2 project, however after having such good ideas for Eat, Sleep, Rave, Repeat, we realised that going back to “Write It On Your Skin” wouldn’t be the best route to take either since we were short on ideas for that.

So I am VERY happy to announce that after changing our song, for the THIRD and FINAL time, everything is in order and you will soon be seeing an A2 Music Video on Radioactive by Imagine Dragons!

Personally I think that this is a good test of how far Billy and Myself will go as a team to give the public a good video, the amount of work it takes to change the song 3 times is pretty “cray cray” so we’re going to be doing a LOT more than we initially expected.

See you on the Blog!
– Toprak.

Point 16 – The Institutions That Might Produce Our Video!

YouTube- Not only ‘townies’, but almost every single teenager uses YouTube on a daily basis. It is a cheap and easy way to publish a film and if it is popular and well created it can achieve viral status and even spread across to different countries!

VIVA- Viva is a TV music channel which a lot of the British teenagers have on TV as a kind of background noise when they have friends over or are doing homework. If we can make our video eye catching then a lot of attention can be brought to it.

Skint Records- This is Fatboy Slim’s record label. Considering that we are making a video of his song, if it gets produced by Skint Records then Fatboy Slim’s fanbase will hear of it and watch it, boosting not only our popularity but also theirs.

Point 15 – Attracting Our Perfect Audience Member!

Our video will attract the perfect audience member as we’ll keep it fresh, interesting and relatively funny. We plan on taking the singer’s words literally, this should amuse the ‘townie’ that we are  aiming our video at. The bright colours and loud music of the club will contrast well with the interview narrative which we are considering an interrogation room for. Billy and myself will work on interesting camera angles, fast cutting and well rehearsed lip syncing for a mainstream, popular and punchy video that we hope will be VERY attractive to townies.

Point 14 – The Perfect Audience Member!

The Perfect Audience Member!

We’ve chosen the perfect audience member for our video and found that they most likely would be a townie.

A townie is someone who goes out with their friends to clubs or each other’s houses, enjoys the loud music, dancing and hanging out with their friends.

They would generally wear t-shirts or hoodies with decals and logos on them. As well as jeans and trainers as pictured below. Their music taste wouldn’t be dictated by anything in particular but would be centered around the charts and what everyone else listens to.
They would be into all sorts of films from rom-coms to horrors and would generally be open to any new things as long as everyone else is.

Point 13 – The Audience Research!

Billy and I asked people around campus how they find their music, wether or not they look at the videos that go with the songs and how they feel about them.

One of the most interesting quotes in this video comes from our friend Alex, he says that if it’s an ok song then a good video makes it better, but if it’s a good song and has a good video it makes it excellent.

Point 12 – The Moodboard!

The Moodboard!

Here is a moodboard Billy made that surrounds the genre of our music video. There isn’t much to say except that it’s pretty straightforward. A lot of the videos in this genre have neon lighting. Any typography tends to be big and bold. Beats headphones do not really make regular appearances in the music videos themselves but “Townies” use them and they represent the EDM fanbase as they are seen as a mainstream product. The UK top 40 is often full of music from the EDM genre and we have looked towards the top 40 for ideas to use in our own video.

Point 11 – The 9 Shot!

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Our first shot is at the very start of the video; the fact that it looks so simple but has a very subtle CGI moment creates a certain level of depth which we really liked.

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Personally I found this shot to be very retro, which goes very well with the video itself, but as an added layer of depth it also matches the diagetic noise at the beginning.

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I thought this animated opening was very attention grabbing and appealed to me as an 18 year old male, it also encouraged me to try find a way to integrate animation into our video.

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Upon closer investigation of the video we found that they most probably used green-screen T-Shirts to superimpose the animations on the people.

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Yet again we see brilliant use of the green-screen T-Shirts to break the barrier between reality and imagination.

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This brief moment of typography displayed in the video is very interesting to watch as it changes the focus from the T-Shirts to the song itself, Billy and I are planning on using typography in some way, shape or form in our own video.

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In this shot you can see the Justice logo on the T-Shirt of the man on the right, Billy and I have thought about doing this in our video too as a form of subliminal message advertising.

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This is one of my favourite shots in the whole video, simply because it’s such smooth editing between the keyboard falling out of the T-Shirt as an animation and falling out for real.

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At this point in the video the song cuts off so we can hear the sound of the door, we were able to find an acapella version of Eat, Sleep, Rave, Repeat and intend on using that at different points in the video.