Digipak Advert – Point #1

The first point asks us to look into conventions of an album advert. Billy and myself decided to look at a Swanky Tunes advert from Q magazine.
This is a list of what we found that grasped our attention.
– As per usual, the band logo is in big bold letters and is the easiest thing to see, very attention grabbing.
– There’s a picture of the album art in the foreground with their podcast advert opposite it.
– In terms of how it relates to the genre there is a whole band picture of the members drinking and playing poker in a club, considering the fact that Swanky Tunes are an EDM/House group this is rather fitting.
– Spotted: Website address under the album artwork – a bold message.
– Additionally, below the web address Facebook, Twitter and Soundcloud information – “Follow Us!”
– Usually this is where the band’s advert ends and the record companies’ section begins. This will often contain the producer logo, contact info and the producer’s website.

Digipak – Point #6

Hey everyone, point #6 asks us to investigate how the sales of CDs have changed in the last five years BUT due to there being no information on the sales of CDs between 2010 and 2013 we’ve been unable to get really reliable numbers for this.
However! There is an obvious trend between 2008 and 2013.
362.6 MILLION units CD 
23.3 MILLION Units CD (Q1) 

Digipak – Point #5

Digipak - Point #5

Hey there my beautiful individuals!

Point 5 asks us to recreate an already existing digipak using Adobe Photoshop™ so billy and I chose Caro Emerald’s “Deleted Scenes From The Cutting Room Floor”

I know it looks exactly the same as the real-life digipak which is kind of what we were going for but in an effort to reassure you that we didn’t copy a “google images” version of the digipak we thought we’d make Miss Emerald using MS paint and bring her into photoshop that way.

Enjoy MS Emerald’s Digipak cover!

Digipak – Point #4

The 4th point of the Digipak tasks asks us to look at how star image is being used and if we can come up with a set of “rules” for the main photo of course we’ll have to USE these rules and put them into practice so I believe that when we make our Digipak we’ll want to stay within the boundaries of these four rules:
It’s going to have to be #1 – very minimalistic BUT #2 – also eye-catching, we don’t want something that “asks” or “begs” for attention *cough* GaGa *cough* because it doesn’t quite suit the band’s style, but we’ll still want to keep it sweet and simple so if people then made eye-contact with it (#3 – enter band logo), they’d say “hey look, there’s an Imagine Dragons album, it looks very nice and simple, let me go look at the tracklist… OhMyGod! ‘Radioactive’, I LOVE that song! I’m gonna get this album right now. And of course, we’ll want the text on it to match that of the video (#4 – enter synergy) so that there’s an overall theme spanning the whole album.

Digipak – Point #3

The 3rd point of the Digipak tasks asks us to research the difference between a Digipak and a bog-standard CD case and discuss why we put more value on a Digipak, it also asks us to come up with a list of things we are to include in our Digipak so here you are.

#1 – Band Picture
#2 – Main Single
#3 – Production company logo
#4 – Barcode
#5 – Lyric Booklet
#6 – Copyright Papers
#7 – Track List

Digipak – Point #2

So the second point asked us to do a series of font tests to find our ideal Digipak font, and after six long minutes of pitting each font against several different tasks that would test both the mental and physical strength of each font in incredibly hazardous environments, these fonts are the four finalists that pulled through…

Here you are, your survivors!

Font samples